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TikTok is a Chinese app that has become increasingly popular in Tamil Nadu. One can record and share one’s videos and follow those of others. The lip-synchronization feature makes it possible to act and dance scenes from films or popular songs.
Tiktok enables people to imagine themselves as movie stars through the 14-second lip-synchronized videos. Especially women enjoy dressing up and dancing like their favorite Kollywood (Tamil) film actresses.
The App is much criticized within popular discourse and the Information Technology Minister of Tamil Nadu briefly banned it. It was argued that the App is against cultural values of Tamil Nadu.